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Digital marketing is the future of business! As the high streets are dying, online businesses are booming!

My favourite story to retell is in the case of Toy R Us and Amazon:

Lets go back to the time when the internet was relatively new... Toys R Us was a booming toy business that were successful due to the experiences they provided children with their in-store layout.

Yet they were SCARED of the internet and wished to carry on operating in their traditional manner - THEY DID NOT INNOVATE!¬

In the end, they outsourced online operations to a small company known as Amazon - you may or may not have heard of them...

Amazon grew rapidly and the loyal customer of Toys R Us began to associate toys with Amazon as they had previously converted their buying habits to them as it was more convenient for them...

Ever since, where is Toys R Us now? and where is Amazon?

Morale of the story:- We need to innovate to remain perpetual!

At Marcon Consulting we perceive digital marketing as a science project. The pure blend of technical with creativity.

Our digital marketers love to find REAL businesses REAL customers online where their shopping behaviours are evolving. 

Discover how digital marketing has the power to aid your brand...

Hang out in the same location where your customers do - are you prepared to grab their attention to help them focus on you?

Digital marketing can encompass the following tactics, all of which we provide to a high quality standard:

Search Engine Optimisation (SEO)

SEO focusses on optimising your websites to ultimately rank higher on search engine results pages (SERPs). Therefore, this enhances the quantity of organic traffic to your website. The following cornerstone content shall benefit from a robust SEO campaign:

  • Websites
  • Blogs
  • Infographics

Want to find out more about SEO? Find out here...

We have also written a blog on how backlinks increase your SEO potential. Click here to read...

Content Marketing

Content marketing and copywriting denotes the curation and promotion of content with the sole purpose of: generating traffic growth, lead generation, brand management and satisfying the consumer decision making process.

Within this digital marketing tactic, the following channels will benefit as a result:

  • Blog posts
  • Ebooks and whitepapers
  • Infographics
  • Online brochures and lookbooks

One of our marketing consultants, Marcus Langmaid, has written a blog on the beauty of words. It is worth taking a look.

Social Media Marketing

Social Media Marketing is a tactic that subsequently promotes your brand and content on channels where your customers or perspective customers are the most active. Social Media Marketing is crucial if you want to enhance your brand awareness, generating new leads and driving traffic to your business. The following platforms are the most popular:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest
  • Google+

Pay-Per-Click (PPC)

Search Engine Marketing includes PPC campaigns onto the leading search engines. PPC is a strategy with the sole purpose of driving paid traffic to your website. You pay the appropiate search engine a nomial fee every click that your website receives as a direct result of the ad being present. 

Our PPC team utilise data-driven methodologies when curating a PPC campaign for your business. Through experimentation we believe we can offer your brand the best solution to promote your brand within search engines. 

​Unlike other marketing agencies and consultants, before you sign up to our bespoke PPC service. We proudly take the time to truly understand your business, sector and competition. Following this, we will present you with our proposal and explain how we believe we have the best solution for your business. We believe in total hoensty therefore we shall also outline what you should expect from your campaign.

Once the agreement is arranged, we will use our research to develop and implement your bespoke PPC strategy which is tailored to deliver you results. Regular reviews will follow so you know what is happening.

Marketing Automation

Marketing automation reflects software the serves your business by automating your fundamental marketing operations. We utilise leading software to make your lives alot easier. We can manage the following:

  • Email newsletters
  • Social media post scheduling
  • Contact list updating
  • Lead-nurturing workflows
  • Campaign tracking and reporting

Email Marketing

We encourage our clients to adopt an email marketing campaign, as it is a great way for continual communication with their audience. However, emails are often utilised to promote content, discounts and events or to generate traffic to their websites.

The alternative types of email marketing can be used consists of:

  • Blog subscription newsletters
  • Follow-up emails to website visitors who downloaded something
  • Customer welcome emails
  • Holiday promotions to loyalty program members
  • Tips or similar series emails for customer nurturing