A comprehensive guide to employ successful social media marketing strategies
Before we embark on this social media marketing strategies blog, I want you to take a moment to think about your favourite recipe. Chances are, it contains a specific combination of alternative ingredients make it the delicious recipe that you know and love
Nevertheless, if you happen to alter the quantity or quality of those ingredients, the final product might look and even taste completely different. This recipe concept is no different for effective social media strategies.
Although there is numerous methodologies to fully optimise social media strategies, they are still formed on simple fundamentals.
Like all cooks and chefs, their food is their masterpiece thus being similar with socail media marketers. We know what ingredients work for our recipe for success.
Now lets dive into the ingredients that will make the most novice of social media marketers successful.
Engaging copy is without argument the flour, butter and sugar to your favourite cookie recipe. In other words, when these crucial and imperative ingredients success isn't going to happen.
In order to build a truly successful social media strategy you MUST be providing viewers with consistent and engaging copy blended with eye-catching imagery.
Why is this?
Blogs and articles that contain photos or videos are 40 times more likely to be shared than posts that don’t. Without engaging content, people won’t want to hit follow or tell their friends about that great page they discovered.
Read more about engaging copy:
- Ssshh!!! Our 9 top secreats to Copywriting that sells
- Discover how content marketing strategies can improve your return on investment
- Rediscover the beauty of words
Now you have the fundamental ingredients... you want to make it the best recipe ever with the added zing.
The difficult task for social media marketers is to get people returning and engaging with content. A consistent up keep on social media truly refines the recipe.
On average, individuals will visit Facebook 8 times per day. Thus meaning that followers will naturally come to expect steady activity from brands. Whether that means posting a few times per week or multiple times per day, consistency is key in social media success for your business.
One methodology to combat consistency is to schedule posts in advance to publish throughout the day or week so that your team doesn’t have to worry about missing a beat.
In between posting, managers must keep an eye on channels and mentions to stay on top of conversations surrounding your brand. With 42% of customer service replies sent within the first hour, your team should maintain an “always on” approach to keep up with customer activity and conversation.
Genuine Communications with Followers
Now to sprinkle the freshly prepared basil or parsley onto your perfected recipe - this concept relates with social media marketing. Firstly, lets render relevance to the social media definition...
“A selection of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook, or My Space!"
All in all, social media marketing is all about what is says on the tin - By being social.
Practically you need to ensure to remember the value of keeping in touch with your loyal social media following. Answer their questions, respond to queries and intereat in their tone of voice.
Please note: Your following will be compelled towards your brand if you show a consistency of brand tonality that transpire with the target gorup. 80% of all social media users will follow a brand based on the authenticity and uniqueness of its content and voice. Brands should not only reply, but initiate conversations by asking questions in posts and engaging with followers through comments and replies. Starbuck Coffee are brilliant at implementing this social media strategy, as seen below.
If you’re a regular hanging out on Facebook, Twitter, Instagram or YouTube, you’ve definitely seen them.
They’re those bite-size, kinda hyperlapse videos that are basically visual recipes for quick or quirky meals. They’re pretty popular. That’s actually an understatement.
As an emerging form of social content, these video recipes have become so popular that four of the top 20 brands on social media for the first quarter of this year deal almost exclusively in them.
Our Recipe for Social Media Marketing Success
Our team of digital marketing experts and consultants will take your business ambitions and craft a unique and bespoke social media recipe for your business. Whether you’re in retail, printing, non-for-profit or one of other core industries. Our experienced team will apply your brand voice to reach and convert more of your target customers.
Contact us today to find out about how we can help develop the right social media recipe for your business.
Social Media Marketing Strategies FAQs
- What is social media marketing?
- How to create a social media strategy?
- Why do businesses use social media?
- How do i measure social media success?
Social media marketing is the utilisation of social media networking sites. With the sole purpose to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
7 easy steps...